Brand guidelines
Naming
“Cartesia” is a single word, always capitalized, never “Cartesia AI.” It refers to our company. Our products — Sonic and Ink — are proper nouns and should be capitalized as such. When referencing a specific model, include the version number: Sonic-3, Ink-2.5.
Cartesia logo
The Cartesia logo pairs the wordmark with our brand symbol — featured prominently at the front. Use it in its approved forms — dark on light, or light on dark. Do not alter proportions, colors, or letterforms, and do not separate the wordmark from the symbol.
Primary logo
Usage
DON’T stretch or alter logo in any way
DON’T use any effects or textures
DON’T use any unapproved variations
DON’T change the symbol placement
Archie
Archie is Cartesia’s brand symbol, derived from a stylized human form and an asterisk. Use Archie in approved configurations only. Do not distort, recolor, or combine Archie with other graphics without written permission.
Usage
DON’T outline Archie
DON’T use Archie over a busy image
DON’T alter Archie’s orientation
DON’T apply non-brand colors
Partnerships
When locking up with a partner, give each logo clearspace equal to the height of the Cartesia symbol.
Colors
Cartesia’s primary palette is built around deep greens, dark graphite, and neutral tones — grounded and precise.
Color combinations
Get started today
Talk to an expert. Connect with a member of our team and learn how Cartesia can help you build world-class voice experiences.
Contact SalesStart building. Access our models via API and bring an agent into production with our robust SDKs and developer tools.
Try CartesiaWe’re hiring!
Build the future of interactive intelligence
Company
Solutions
Capabilities
Company