Cartesia brand guidelines

Introduction

These guidelines exist so anyone working with the Cartesia brand — partners, press, and developers — have what they need without the friction. You’ll find logos, color values, typography specs, and usage rules.

Naming

“Cartesia” is a single word, always capitalized, never “Cartesia AI.” It refers to our company. Our products — Sonic and Ink — are proper nouns and should be capitalized as such. When referencing a specific model, include the version number: Sonic-3.6, Ink-2.

Cartesia wordmark

The Cartesia logo pairs the wordmark with our brand symbol — featured prominently at the front. Use it in its approved forms — dark on light, or light on dark. Do not alter proportions, colors, or letterforms, and do not separate the wordmark from the symbol.

Archie

Archie is Cartesia’s brand symbol, derived from a stylized human form and an asterisk. Use Archie in approved configurations only. Do not distort, recolor, or combine Archie with other graphics without written permission.

Do’s and don’ts

DON’T outline Archie

DON’T use Archie over a busy image

DON’T alter Archie’s orientation

DON’T apply non-brand colors

Cartesia Startup lockup

Colors

Cartesia’s primary palette is built around deep greens, dark graphite, and neutral tones — grounded and precise.