What is service level in a call center?

Definition

Service level is the percentage of calls answered within a target number of seconds. It is written as a pair, such as 80/20, meaning 80% of calls are answered within 20 seconds.

How service level works

Service level = calls answered within the target time / calls offered x 100

The target is two numbers, the percentage and the threshold, and both are chosen by the business. “80/20” is the best known pair: 80% of calls answered within 20 seconds. It is a convention that many contact centers adopted, not a standard issued by a regulator or a standards body. Other pairs are common, and a business can set whatever its callers will tolerate.

Details change the number. Reports differ on what counts as “offered”: every call that arrived, only the calls that were answered, or all calls except short hang-ups. Counting abandoned calls in the denominator lowers the score, and excluding them raises it. Some systems also measure the wait from the moment the call enters the queue, and others from the first ring.

Service level is a percentage of calls, so it shows nothing about the callers who waited longest. A center can hit 80/20 while a fifth of callers wait several minutes. That is the reason it is read next to call abandonment rate, which captures the callers who gave up.

Why it matters for voice agents

A voice agent picks up on the first ring, so service level against a 20 second threshold is easy to meet while capacity holds. The risk moves to capacity itself. When the number of simultaneous calls exceeds what the agent setup can carry, callers hear a busy signal or wait, and the measure fails in a way it never did before. This is a question about concurrent calls and the plan limits behind them.

It also depends on what “answered” means. A phone line that connects but plays silence for four seconds while the agent starts up has been answered by the network and not by the agent. Define the clock in terms of the first thing the caller hears. Calls that the agent transfers to a person start a second wait with its own service level.

Example

An illustrative hour (invented numbers): 250 calls offered, 205 answered within 20 seconds, 30 answered later, 15 abandoned.

Service level is 205 / 250 = 82%, which meets an 80/20 target. If the 15 abandoned calls were excluded from the denominator, the same hour would score 205 / 235 = 87%.

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